Godfrey Bros. owner Kevin Godfrey discusses what it takes to not only survive but to thrive in the farm equipment dealership industry. The dealership focuses on the 3 P's — people, product and process — and how they work together along with high-quality customer service to reach its goals and be successful.

This video is sponsored by CDK Global Heavy Equipment.

To read more about how Godfrey Bros. earned the top honor in the 2014 Farm Equipment Dealership of the Year in the Small Store Operation category, click here.

The 24-part 2014 Farm Equipment Dealership of the Year video series is sponsored by CDK Global Heavy Equipment, a leading provider of management software for equipment dealerships throughout North America.

For more information about CDK Global Heavy Equipment, visit their website.

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