Farm Equipment
Dealership Minds 2016: Kern Machinery
www.farm-equipment.com/articles/12447-insights-on-customer-needs-come-from-background-in-agriculture

Insights on Customer Needs Come From Background in Agriculture

January 26, 2016

Above and beyond Kern Machinery, the Camp family operates an engine distribution business and a third-generation farm in kern County. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., talks about how the dealership has gained insights on the ag equipment market in the area through his brother, Edwin, who operates D.M. Camp & Sons, the farm.

 

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Charter

This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Clayton Camp

Lighting the Path Toward Excellence

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Years with Organization: 31. Joined as store manager at Buttonwillow location after initially working in the family’s farming operation.

Role: “The most important thing is to represent the customers, employees and the owners, and doing what’s best for all on a daily basis. If you can explain something simply in a way that makes sense for the best interests of all three, you have a chance of success. If I can’t explain it in plain terms, maybe it’s not a good position.”

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Mike lessiter 0723

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com