Farm Equipment
www.farm-equipment.com/articles/23171-video-5-years-later-mike-lessiter-and-eric-raby-part-1
5-Years-Later--Mike-Lessiter-and-Eric-Raby-Part-1.png

[Video] 5 Years Later: Mike Lessiter and Eric Raby Part 1

Mike Lessiter
November 25, 2024

Five years ago this week, during Agritechnica 2019 in Hanover, Germany, Claas Senior Vice President-Americas, Eric Raby, talked at length with Ag Equipment Intelligence. At that time, Raby projected the company would double its revenue over the next 5 years.

To find out how that plan worked out, on the 5-year anniversary of that in-depth discussion, AEI reconnected with Raby for a deep dive discussion on what’s happened since.


Listen to Part 2

Mike lessiter 0723

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com