Farm Equipment
Dealership Minds 2016: Kern Machinery
www.farm-equipment.com/articles/12496-identifying-fostering-growth-with-conquest-accounts

Identifying & Fostering Growth with Conquest Accounts

Dave Kanicki
January 27, 2016

Matt Godinho, sales manager of the Delano, Calif., location of Kern Machinery, explains the concept of conquest accounts and how the dealership uses them to find new potential areas for sales growth.


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Charter

This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Matt Godinho

Delano: A Mix of Narrow Tractors & Quads

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Years with Organization: 17.

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Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.