Dealership Minds 2016: Kern Machinery

www.farm-equipment.com/articles/12472-differences-between-ag-and-construction-customers

Differences Between Ag and Construction Customers

January 27, 2016

Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, highlights the differing demands of construction customers and ag customers.

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This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Gabriel Giesick

Permanent Crops Require an 'Anticipate & Forecast' Approach to Selling

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Years with Organization: Started at the Buttonwillow store in 2014; sold Deere construction and forestry equipment between 2008-13; prior to that, sold propane tanks to farmers across the western U.S.

Role: “I make real-time decisions daily that drive the ship forward. And what I mean by that is if there’s a long-term goal, there has to be someone in leadership who can see it and push the soldiers in that direction. I’m blessed with some very talented people out here who are not afraid to take chances and take care of the customer in doing so. So I provide that leadership.”

Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.