Farm Equipment
Dealership Minds 2016: Kern Machinery
www.farm-equipment.com/articles/12469-tips-for-laying-out-the-retail-space-of-a-dealership

Tips for Laying Out the Retail Space of a Dealership

January 27, 2016

Santiago Alcantar, parts manager at the Bakersfield, Calif., location of Kern Machinery, talks about the new layout of the dealership's retail space in Bakersfield.


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This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Santiago Alcantar

Building a Customer-Focused Team

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Years with Organization: 2.5. Prior to joining Kern Machinery as the parts manager at the Bakersfield and Lancaster, Calif., stores he worked as a manager at AT&T and Sears.

Role: As a parts manager, Santiago Alcantar says it’s his goal to make sure a customer walks out the door with everything they needed, if not more. 

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Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com