Welcome to our first “Remarketing” themed edition. After nearly a year of to-the-shoulders immersion in used equipment (perhaps nostril-level for conference lead Kim Schmidt), we’re proud to see the Dealership Minds Summit, and this issue, come together. Our two national conferences in Omaha in August showed our audiences’ energy, a “let’s get after it” attitude and a sincere willingness to share what they know. Thanks to all who participated in this sold-out gathering.
It has been nearly 6 years since North American farm equipment dealers expressed the level optimism about their revenue prospects as they have for 2018. In 2012, more than 55% of dealers expected revenues from the sales of new farm machinery to increase in the year ahead. By 2015, less than 20% of dealers held out hope for improved business levels for the coming year. This improved very little (22.4%) by 2017.
Managing used equipment inventories and remarketing equipment is a big — if not the biggest — challenge for farm equipment dealers today. And while the used equipment problem is improving, dealers still have a lot of cash tied up in the used equipment inventory sitting on their lots.
There is cash in used iron, and for most farm equipment dealers that pre-owned inventory represents the path to the overall health and lifeblood of their business. Dr. Jim Weber, a 40-year veteran consultant and trainer in the farm and construction equipment industry, says an on-going survey of large volume dealers in Canada shows used equipment turn rates — and corresponding positive cashflow rates — have fallen by about a third since 2012 as many dealers have been busy selling new equipment, with wholegood transactions averaging 81-82% of their dealership’s total sales.
AgriVision (John Deere) and Livingston Machinery (AGCO) detail the compensation programs they’ve developed to keep attention on used equipment — and the actions they most want to drive.
Used equipment experts agree that there’s no silver bullet when it comes to a compensation plan. There are numerous variables, personalities and ways of doing business and no single program is a panacea. But like most things, as a manager, you get to choose which behaviors you most want to drive, and also the set of challenges that go along with them.
What I’ve got is a kitchen table education. I come from a long line of wholegoods managers. A lot of you know my dad, Roy. I presented the following ideas to him in 2005 when things were a mess.
H&R Agri-Power has developed a proprietary app that guides its sales team through the trade-in process, ensuring all the necessary information is included to value it properly — quickly.
The primary functions of our wholesale division are used equipment evaluations. We evaluate possible trades for 43 salesmen. My counterpart Eddie Borders and I provide an educated and well researched opinion of the wholesale value for each potential trade.
Every dealership has its own unique way of dealing with trades. Some are aggressively pursuing acquisition of used equipment, viewing it as a profit source, and dealing in high volumes. That tendency usually goes with being in a non-row-crop area with smaller equipment and less risk of making mistakes.
Customer transparency and equipment showcasing is key, but according to trade-in experts, most sales are won or lost before customers step into the dealership.
Equipment might get old, but smooth trade-ins at maximum margins never go out of style. With little question about the pitfalls of leaving used machines on the lot too long, dealers tuned in to learn the good, the bad and the ugly of equipment turnover strategies.
Nobody said reselling used equipment would be a guaranteed avenue for success, and even our most valiant attempts will occasionally beckon to the auction block. But with the right preparation and mentality to sell trade-ins in a timely manner, I think dealerships can find more success than they would lead themselves to believe.
For the 2017 Farm Progress Show held in Decatur, Ill., Farm Equipment sent 10 staffers to scope out booths and interview manufacturers to find the latest new product innovations and advancements.
Several years ago farm magazine articles were discussing alfalfa becoming part of a crop rotation in corn and soybean fields across the Midwest based on USDA-ARS research involving harvesting alfalfa leaves separately from stems.
When it comes to the future trade-ins, I’m not so much concerned about trying to find a home for the $100,000 combine. What I’m more concerned about is that first and second trade that are $350,000 or $280,000 machines. So when I look out there, I try to see how many guys might be interested in those units. Unfortunately, right now when we go to talk to somebody about a high dollar, late, low hour used model, that same person is probably someone who could buy a new one, too. So we have to be careful who we talk to. We have to get to know their business before saying, “Hey, why don’t you buy a new one?” Because there’s a likely chance they should be buying a used one.
It has been nearly 6 years since North American farm equipment dealers expressed the level optimism about their revenue prospects as they have for 2018. In 2012, more than 55% of dealers expected revenues from the sales of new farm machinery to increase in the year ahead. By 2015, less than 20% of dealers held out hope for improved business levels for the coming year. This improved very little (22.4%) by 2017.
Managing used equipment inventories and remarketing equipment is a big — if not the biggest — challenge for farm equipment dealers today. And while the used equipment problem is improving, dealers still have a lot of cash tied up in the used equipment inventory sitting on their lots.
Welcome to our first “Remarketing” themed edition. After nearly a year of to-the-shoulders immersion in used equipment (perhaps nostril-level for conference lead Kim Schmidt), we’re proud to see the Dealership Minds Summit, and this issue, come together. Our two national conferences in Omaha in August showed our audiences’ energy, a “let’s get after it” attitude and a sincere willingness to share what they know. Thanks to all who participated in this sold-out gathering.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.