Case IH unveiled its Early Riser 2000 Series planters. “Farmers buy for three reasons today: Profitability, profitability, profitability. This new planter line is a profit maker,” Jim Walker said in his introduction of the Early Riser 2000. Tony McCleland described it as highly accurate, durable and very simple. “It’s high speed capable and built to last in tough conditions,” he says. The new 2000 series is the first to factory-integrate seed placement technologies from Precision Planting into a completely new system. Designed for modern seed types, treatments, populations and conditions, the new planter can be easily customized to a range of soil types, terrain, fertilizer/chemical application needs and varying crop residue management practices. Plus, a streamlined design and tool-free crop changes and adjustments result in simpler maintenance.