This downloadable checklist, What Your Salespeople Need: A Sales Skills Checklist, is a web extra from “Optimal Sales Force Management in an Ag Equipment Dealership” that appeared in the March 2025 Farm Equipment by George M. Keen.
For more information in a new sales management series, visit www.Farm-Equipment/Keen
Editor’s Note: This checklist is reprinted with permission from longtime industry consultant George M. Keen of Wise Wolf Consulting, LLC. What follows is Chapter 7 of his 250-page book, Sales Management in an Equipment Dealership. The book is available to Farm Equipment readers at a discounted rate by clicking here.
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