This page lists material that supplements the June 2021 issue of Farm Equipment.

Increased Cyber Threats Require Dealers to Be Proactive, Not Reactive

Data and Technology in the Dealership: Managing Risk and Customer Expectations in a Changing Legal Environment [Webinar]

  • In this session, learn about the issues involved when services and products are offered that rely on technology and data collection, understand how relationships with vendors, manufacturers, customers and employees are impacted and discuss steps that dealers need to take in a rapidly changing legal environment to take advantage of the opportunities and manage risk at the same time. Click here to view.

Masters of Emotion: The Success of Cybercrime [Webinar]

  • This session looks at the tactics the cyber criminals are using to trick people into performing the kinds of actions that lead to security breaches, and will examine ways to identify and counteract these attacks. Click here to learn more.

Supplements to "Increased Cyber Threats Require Dealers to Be Proactive, Not Reactive" on page 68

Taking CRM to the Next Level

Creating an Efficient Sales Process Requires Focus on People, Processes, Technology & Training

  • Improving the sales process takes more than generic sales training and installing a CRM. Learn what else it takes here.

Dealers' Perspective: Evolving CRM Systems

  • In the farm equipment industry, CRM continues to evolve, and most are using some form of CRM in their business. At the same time, the industry is still not using CRM in all the ways it can just yet. Dealers recently discussed their thoughts and approaches to CRM during the 2018 FEMA Marketing & Distribution Convention.

Growing Lifetime Value: Maximizing Customer Loyalty

  • Customer retention matters more now than ever. But are you building the relationship with your most loyal customers for long-term growth? Discover how to gather, organize, and maximize your existing customer data to grow your parts and service revenue here.

No Sales Left Behind: Using Tech to Boost Your Sales Team

  • In this article based off of Ben Garton's presentation at the 2019 Dealership Minds Summit, Garton shares some of his best practices for how to rejuvenate online sales and what programs work best for rewarding responsive team members.

Supplements to "Taking CRM to the Next Level" on page 84"

[Webinar] Engaging with Customer 2.0

We have lived our lives virtually in almost every aspect for over a year now. Businesses have had to adjust in many ways – from Zoom meetings, less travel and minimal, to no, personal interaction with customers. This webinar will focus on the business-critical customer communications that still need to take place daily if dealerships are to continue to thrive.

Farm Equipment Multimedia

Farm Equipment offers an extensive multimedia collection of content, including industry interviews, conference coverage, and new products, as well as informational webinars, podcasts, product reviews and more!

Farm Equipment’s Best of the Web

Each day, Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. We’re now aggregating our favorite content for “Best of the Web This Week” to share with you.