Farm Equipment
Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership
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Kubota North America announced Nov. 15, it has been recognized for “Best of Innovation” in the CES Innovation Awards 2025 program for the Kubota KATR.
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.
The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.
How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.
On The Record Leaders
How Will Rate Cut Impact Dealers?
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at how the latest round of interest rate cuts will impact dealers’ floorplan payments.
On the Record is brought to you by Associated Equipment Distributors — the leading association in North America for the equipment distribution industry. Check out the upcoming 2025 AED Summit, the only industry event strictly dedicated to the equipment distribution industry, with 4 keynote speakers, over 40 industry specific education sessions, and over 200 exhibitors at www.aedsummit.com. Contact us at aedsummit@aednet.org for more information about how you can register for this event.
Current Issue
Summer of Change at the Dealership Formerly Known as Alliance Tractor
Dealership Minds 2024 Overview: Vanderloop Equipment
Actions Today … And Tomorrow’s News
Dealers on the Move
- Point Field Partners Purchases C&B Ag Division
- Ewald Kubota Announces Partnership with Lansdowne-Moody
- AgRevolution Opens Five New Dealerships in Ohio as Part of AGCO's Growth Strategy
- SunSouth Opens John Deere Dealership in Columbus, Ga.
- AgRevolution Opens Fourth Ohio Location; Fifth Set to Open Nov. 1
Farm Equipment Videos
How We Did It Docuseries: H&S Manufacturing (part 2)
Watch part two of an extended four-part video interview with Chris Heikenen in this episode of the “How We Did it” Docuseries.
Click here to watch Part 1.
Click here to watch Part 3.
Click here to watch Part 4.
Full Docuseries: farm-equipment.com/innovators-docuseries
One-on-One with Farm Equipment’s Dealer Hall of Famers Part 1
In this ‘sit-down series’ with George Russell, brought to you by NAEDA, Farm Equipment columnist, Paul Wallem from Wallem International and Charles Hoober of Hoober Inc. reflect on their careers in the Farm Equipment industry and what their induction into the Dealer Hall of Fame means to them.
How Will Rate Cut Impact Dealers?
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at how the latest round of interest rate cuts will impact dealers’ floorplan payments.
‘Precision Applied Tillage’: The Story Behind the First Strip-Till Rig
Ricky Brown of Brown Manufacturing developed the first-ever commercial strip-till machine with Leo and Jerril Hardin in Alabama in 1972.
Industry Insider
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Trust-Building & Other Sales Secrets
There is a strategic approach to sales where building relationships and trust with customers is just as important as the numbers and machinery itself — especially when navigating appraisals and trade-ins. -
Vanderloop on Ag Dynamometer
Out of Vanderloop’s Brillion, Wis. location, Robb Vanderloop discussed the recent installation of a new AW Dyno, the AG4X. Here’s a recap. -
Managing the Balancing Act of Manufacturer, Dealer & Customer Needs
According to Robb Vanderloop, co-owner and CFO of Vanderloop Equipment (VE), the biggest challenge the 3-store dealership faces in terms of relationships with manufacturers is keeping all the manufacturers happy. -
Future Succession Plans
In a flourishing, well-established business like Vanderloop Equipment (VE), there is always a question of who is next in line to take over.
Columns & Opinions
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What Ag Equipment Sales & Special Ops Interrogations Have in Common
Eric Maddox at the Pioneer Equipment Dealers Convention shared how truly listening can unlock trust and valuable insights in sales. -
Don’t Walk Past the Problem, Address It Now
When asked about the origin of his leadership style, the late Gulf War General Norman Schwarzkopf answered, “I never walk past a problem. I never see something going wrong and forget about it. I always stop and confront it right there.” -
How the Election Changes Equipment Sales Outlook
Living in a state where the rural vote was almost 90% red, there was a soft sigh of relief here. I said soft. -
Roll Call: Integrity
As we give up our most treasured investment – our time in working hours – we can, and should, expect to be under the care of business leaders who’ll measure up to the word integrity.
Career Center
Open Job Positions
Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.
Want to list a job posting? Learn more here and contact Logan Fitch today.
2025 Precision Farming Dealer Summit
REGISTER FOR THE 2025 PRECISION FARMING DEALER SUMMIT
Join top precision farming equipment dealerships from around North America on January 6-7, 2025 in Louisville, Ky., for 2-days of unrivaled learning and networking during the 2025 Precision Farming Dealer Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
TRADES VALUES & TRENDS
Equipment Values Guide
Read the latest monthly equipment values guide, brought to you by IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.
Product Roundups
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Zero-Turn Mowers Product Roundup 2024
Check out the latest zero-turn mowers from some of the industry's leading suppliers. -
Debris & Material Handling Product Roundup 2024
Check out the latest debris & material handling products from some of the industry's leading suppliers.
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Supplier Spotlight 2024
Check out the latest from some of the industry's leading shortline suppliers.
Top Store Items
Electric Farm Machinery: Outlook Through 2027
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends
This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.
Chinese Tractor Market Analysis & Forecast
This online-exclusive report delivers an executive-level summary and expert analyses from Ag Equipment Intelligence’s veteran correspondents, researchers and forecasters. It is further supplemented by previously compiled research and reference material and also includes a new feature that automatically curates ongoing Chinese Farm Machinery content – as it occurs.
Cover Crop Adoption & Outlook by High-Production U.S. Farmers: Applications, Economics & Trends
This new report helps you identify the opportunities and challenges for your business by participating in one of the largest trends in all of American agriculture, cover crops. The online-exclusive report features original reporting and primary research data licensed from years of operational benchmarking surveys of growers compiled by No-Till Farmer and Cover Crop Strategies.