Thought Leader Series
May 15, 2020
This episode of the “Thought Leader Series” features Titan Machinery’s Jeff Bowman. Bowman maintains that dealers and farmers should not go back to all the same procedures and practices that pre-dated the pandemic, citing advances made in automated parts lockers, video support, staggered technician schedules and other areas. He covers his forward-looking observations on the customer experience (online and in-store), employees and permanent expense reductions.
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