Industry News

From the Desk of Dave Kanicki

Will CNH Learn From IH's Mistakes?

If the new company formed by the merger of CNH Global and its parent company, Turin, Italy-based Fiat Industrial S.P.A., looks familiar to you old timers, it should. The major businesses of the new CNH Industrial farm equipment, construction equipment and trucks are nearly identical to that of International Harvester when it was the big dog of equipment and truck manufacturers.
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Wider World of Business

Brand Marketing: How to Reach Customers in the Digital Age

Brand marketing and reputation building used to be a combination of print advertising and word-of-mouth. Radio and TV advertising entered the mix along the way, but within the past decade or so, brand marketing has shifted dramatically from the tried-and-true, taking on a whole new form in the digital realm.
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Featured Product

Vermeer Reveals New Mower Conditioner Line

Vermeer introduces a new mower conditioner line that combines productivity, flexibility and convenience into one powerful package. With three models available - the MC2800, MC3300 and MC3700 Mower Conditioners - operators can get the machine that is right for their operation with the features they need to complete their job in their way.
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Lessiter Ag, Precision Farming Dealer Debuts New E-Media Technology

On behalf of our e-media, editorial and design team, we're excited to announce our latest investment in multi-media technologies. We've just completed an optimized Digital Edition complement of our 2013 edition of PRECISION FARMING DEALER. This electronic content marks the first application of this technology which will be deployed in Lessiter Ag Media's various publications.
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How Can We Make Precision Farming Dealer Better?

Precision Farming Dealer is proud to sponsor its first-annual 'Award of Excellence' program to recognize North America's premier precision farming dealer. Dealers, manufacturers and others are invited to participate by nominating top precision farming dealers from across North America. There is no limit to the number of nominations that an individual can submit. We will not reveal to the dealers who nominated them for this award.
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Trelleborg Announces New Midwest Sales Manager

Effective September 2013, Bob Tate was appointed as the Midwest Sales Manager for Trelleborg Agricultural and Forestry Tires for North America. Prior to joining Trelleborg, Tate's tire experience includes work with other major tire manufacturers and distributors in North America both in sales and marketing.
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