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Dealership Minds

Establishing 'Long-Term' Market Value

When customers see a dealer as a source of information, the perceived value of the dealer increases. Customers want a great price on equipment, but they also want the knowledge to support and stand behind that equipment.
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Dealership Minds

It Takes the ‘Right Stuff'

Mike Carley says one of the keys to the success at the Gibson City Birkey’s Farm Store is having the right people in place in key positions. But what makes those people the right people?
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Dealership Minds

Delegating — But Staying Involved

While Mike Carley is comfortable delegating day-to-day decisions to his key managers, he also realizes that at the end of the day, he holds ultimate responsibility for the store’s performance. He needs to stay involved.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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