Industry News

CVTC Partnership a First-ever for John Deere, Tractor Central

Tractor Central, the John Deere dealer in the Chippewa Valley, specializes in providing high-technology precision equipment to help farmers manage their operations. Now, thanks to a first-ever agreement of its kind involving John Deere, CVTC students in those classes will have use of some of the top-of-the-line John Deere field equipment, provided by Tractor Central.
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Improve Parts Profitability by Refining, Expanding Operations

For most farm equipment dealers, the gross margin on parts sales is three to four times that generated by sales of new whole goods. According to the South Western Assn. 2011 Cost of Doing Business Study, the typical dealership gross margin on new equipment sales ranged from 6.4% to 9.3%. The sale of parts and accessories, on the other hand, produces a 31% margin regardless of the dealership sales volume.
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AE50 Awards Highlight Farm Machinery Innovation

Innovation and progress go hand-in-hand, and in an industry like agriculture innovation has very tangible results. We are faced with a growing population that demands more food, but we can not create more land for farming. In order to keep up demand, technology and innovation will have to lead the way. For the past 26 years, members of the American Society of Agricultural and Biological Engineers (ASABE) seek out and recognize the most innovative of these advancements with the AE50 Award.
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Technology for Profit

Reviewing What We've Covered So Far

As a regular columnist, or writer at any level, you cannot help but wonder if you're hitting the mark with your readers. I've heard from and spoke with enough dealers since I started writing this column for Farm Equipment in early 2009 to believe that the topic areas in this column are generally on the mark. So it was nice to find out that one of my columns from last year ranked as the second most highly read stories on www.farm-equipment.com in 2012.
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