Industry News

Purdue's ISOBlue Project Aims to Make Precision Farming Data More Open

In an effort to free farmers from vendor-controlled data, Purdue University has launched ISOBlue, an open-source project that aims to provide farmers, via smartphone, with easy access to agricultural data gathered by the industry-standard ISOBUS port located on tractors, harvesters and equipment. FarmLogs, the company that created user-friendly farm management software and mobile apps to help farm
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Mahindra USA Recognized for Outstanding TV Commercial

Mahindra USA, the number one selling tractor in the world based on volume, was recognized with a platinum Remi Award at the 46th Annual WorldFest in Houston, Texas, for one of its Customers series television commercials, Janeth's Testimonial, featuring Mahindra owner Janeth Tomlin. The commercial was created by award-winning advertising agency, Richards/Carlberg, and produced by Locke Bryan Productions, both based in Houston. WorldFest is one of the most established international film and video festivals in the world.
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From the Desk of Dave Kanicki

Dealer Used Combine Inventory Rated as High

The word on the street is John Deere will once again allocate combines in 2014 and may even reduce its allocations to help its dealers get their arms around the used combine situation that's been making a lot of dealers nervous for at least the past 3 or 4 years. No one should be surprised by Deere's decision and don't be surprised if they reduce the allocation to dealers who are struggling to get their inventories under control.
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Wider World of Business

Do You Know Your Target Audience?

Attracting customers is critical to the success of your business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best or you can take time to determine who is most likely to want or need what you have to sell. The analytical approach will always tip the odds in your favor.
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Expand Your Bottom Line by Tapping into Booming Rural Markets

Savvy farm equipment dealers are diversifying to capture a piece of the estimated $32 billion buying power of rural customers and Rural Lifestyle Dealer is the authoritative resource for helping them make it happen. Whether you're already capitalizing on the diverse rural marketplace or looking to grab a bigger piece of that pie, Rural Lifestyle Dealer is the authoritative, multi-media source for actionable strategies you can put into action right away.
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