Data & Forecasts

Rural Lifestyle Market Continues on Its Hot Streak

While some positive signs are emerging for large equipment sales in the production segment of the agricultural industry, sales of small equipment and other rural lifestyle products is where the real action is these days. In addition to the record-setting sales of compact tractors, other segments of this market are also booming.
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2021 Dealer Business Outlook & Trends Summary

Dealers Forecast Revenue, Unit Sales Growth for 2021

After a unique and difficult year, dealers are reporting they beat last year’s forecasts for 2020 and are indicating 2021 will see even more growth.
It’s been a strange year for dealers to say the least. Not only are dealers following a particularly wet and difficult planting season in 2019, but now they’re facing the long term effects of a global pandemic, as well as an election year in the U.S.
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