Data & Forecasts

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On the Record

Kubota North America Revenue Hits $8.2 Billion in 2022

In this episode of On the Record, we discuss the results of Kubota's earnings for 2022 and what percentage of its revenue is coming from North America and its Farm Equipment & Engines segment. In the Technology Corner, Noah Newman reports from the floor of the National Farm Machinery Show on a new announcement from Trimble. Also in this episode, a look at the latest update to the Ag Economy Barometer and the results of the 2023 Rural Lifestyle Dealer Business Outlook & Trends report. This episode of On the Record is brought to you by BENZI.
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Precision Farming Dealer 2022 Benchmark Study

Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022

10th annual Precision Farming Dealer benchmark study reveals nearly 60% of dealers forecast precision sales to be up at least 2% in 2023.
Precision farming revenue numbers reached new heights for some dealers in 2022 despite an overall decline in growth, and the outlook for 2023 remains mostly positive according to the 10th annual Precision Farming Dealer benchmark study.
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On the Record

Greeneye Technology Goes Farmer Direct Through FBN

In this episode of On the Record, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing. This episode of On the Record is brought to you by BENZI.
 

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On the Record

Large Ag Equipment Growth to Slow in 2023

In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead. This episode of On the Record is brought to you by BENZI.
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On the Record

Record Net Farm Income Could be Good for Machinery Sales

In this episode of On the Record we review John Deere’s plan for autonomy. In the Technology Corner Now Newman discuss new developments with Sabanto’s autonomy system . Also in this episode, the capital investment index from Purdue University’s Ag Economy Barometer drops again and highlights from the 2022 Cost of Doing Business Study. This episode of On the Record is brought to you by BENZI.
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Dealers Report Record Aftermarket Revenue, Wholegoods Margins

Dealers reported record aftermarket revenue, as well as record wholegoods gross margins and returns on their assets and equity in the 2022 Cost of Doing Business study.
North American dealers reported strong financial results for 2021, according to the results of the 2022 Cost of Doing Business study from the North American Equipment Dealers Assn. (NAEDA).
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