Data & Forecasts

Forecast & Trends

Dealer Optimism for 2014 Continues to Wane

In January, USDA once again lowered its 2013-14 outlook for farm cash receipts. The ag agency is now expecting cash receipts to decline by 14% in the year ahead. This is down from a 13% drop USDA projected in December.
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Dealership Minds

It's All a Matter of Managing the Changes

Bill Hodgeman has a 14 year history in the farm equipment business, first with Derby Equipment and at Champlain Valley Equipments Derby, Vt., store. He started in sales and transitioned to the service department and took on management of the shop 5 years ago at the Derby location.
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Business of Selling

Sales Metrics to Monitor: Turnover

Once the dealer and sales manager acknowledge the importance of monitoring their departmental sales mix as well as the sales mix between their new and used equipment sales, as outlined in the previous two columns, then it would behoove them to turn their attention to the subject of turnover.
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