Dealership Minds Summit Video 2013
www.farm-equipment.com/articles/8812-is-absorption-rate-all-its-cracked-up-to-be
Is Absorption Rate All It's Cracked Up to Be?
April 25, 2013
Dealership Minds Summit 2013: Eric Johnson
Eric Johnson, Partner, Johnson Tractor Inc. (2012 Dealership of the Year). Second-generation dealer-principal Eric Johnson co-owns the 3-store Johnson Tractor with his brother, Leo.
While recording an aftermarket absorption rate envied by most dealers, Johnson (who joined the firm in 1982) maintains there's no validity to the oft-preached maxim that parts and service can support a business during a downturn.