Making Sure Small Acreage Farmers Don’t Get Overlooked
Sara Loritz, parts technician with Vanderloop Equipment in Brillion, Wis., says her dad often got overlooked because he only had a couple hundred acres. Loritz explains how that motivates her to better serve her customers and treat the small acreage farmers the same as the big acreage farmers.
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The Dealership Minds video series is sponsored by Claas.
Years with Organization: 2
Role: Facilitates communication between service technicians and customers.
Quotable: “If I can’t answer a customer’s question, I will usually grab one of my technicians and try to stay involved. I don’t just say, ‘Hey, take the phone, tell them what to do, and come back.’ I want to hear what’s going on because it’s all about learning.”
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