Dealers’ Planter Sales Forecasts Hit 5-Year Low for 2024
The percentage of dealers forecasting sales growth of 2% or more in planter sales for the year hit a 5-year low for 2024 of 25.3%, according to the 2024 Farm Equipment Dealer Business Outlook & Trends report. This percentage peaked in the last 5 years when 46.2% of dealers were forecasting unit sales growth for 2022.
This was the second year in a row in which the percentage of dealers’ forecasting an increase in planter sales decreased.
According to the February 2024 Ag Equipment Intelligence Dealer Sentiments & Business Conditions update, dealers reported planter sales were down roughly 8% in January compared to December 2023. In the fourth quarter of 2023, dealers reported planter sales were down roughly 2% vs. the third quarter of 2023.
For more info from the 2024 Farm Equipment Dealer Business Outlook & Trends report, click here.
