www.farm-equipment.com/articles/14247-dealers-rate-face-to-face-meetings-with-oem-as-most-effective-communication-tool
Dealers Rate Face-to-Face Meetings with OEM as Most Effective Communication Tool
June 19, 2017
A great deal of information today is handled digitally, but according to a May poll on Farm-Equipment.com, 96.3% dealers say good old fashioned face-to-face meetings with territory managers is still the most effective and efficient way for OEMs to communicate with dealers. Regular webinars about products or programs ranked second (89.8% either most effective or somewhat effective) closely followed by email blasts (88.6%). 
