Farm Equipment
Industry Outlook: How Does Your Dealership Stack Up?
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
Ongoing Series
Boots on the Ground
Farm Equipment's “Boots on the Ground” series gathers insights and best practices from a highly-successful dealership — 4-store Deere operation Alliance Tractor — and brings them to our dealer audience in focused, seasonal print and digital articles that cover the company’s successes and challenges throughout 2024, from all departments (sales, parts, service and precision).
The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment.
Current Issue
Used Combine Harvesters Enter Year-End Sales With Auction Values Up 5.52% Over Last Month
Dealers Forecast Aftermarket Revenue Growth, Equipment Revenue Declines & Flat Capital Spending
Eliminate ‘I’m Just…’ in 2025
Dealers on the Move
- Premier Equipment Acquires Hutchinson Farm Supply of Stouffville, Ont.
- Claas Farmpoint Adding New Location in Webster County, Iowa
- Canada West Harvest Center Adds Horsch to Dealer Group
- Point Field Partners Purchases C&B Ag Division
- Ewald Kubota Announces Partnership with Lansdowne-Moody
Farm Equipment Videos
AGCO Aims for $2 Billion in Precision Ag Business by 2029
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market.
What 4 Factors Will Impact Ag Economy in 2025
In this episode of On the Record, brought to you by Associated Equipment Distributors, Marc Johnson, principal with Pinion, provides 4 factors that will be important for dealers to watch in 2025 that will impact their business.
How We Did It Docuseries: H&S Manufacturing (part 4)
Watch part four of an extended four-part video interview with Chris Heikenen in this episode of the “How We Did it” Docuseries.
Click here to watch Part 1.
Click here to watch Part 2.
Click here to watch Part 3.
Full Docuseries: farm-equipment.com/innovators-docuseries
One-on-One with Farm Equipment’s Dealer Hall of Famers Part 1
In this ‘sit-down series’ with George Russell, brought to you by NAEDA, Farm Equipment columnist, Paul Wallem from Wallem International and Charles Hoober of Hoober Inc. reflect on their careers in the Farm Equipment industry and what their induction into the Dealer Hall of Fame means to them.
Industry Insider
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Trust-Building & Other Sales Secrets
There is a strategic approach to sales where building relationships and trust with customers is just as important as the numbers and machinery itself — especially when navigating appraisals and trade-ins. -
Vanderloop on AW Dynamometer
Out of Vanderloop’s Brillion, Wis. location, Robb Vanderloop discussed the recent installation of a new AW Dyno, the AG4X. Here’s a recap. -
Managing the Balancing Act of Manufacturer, Dealer & Customer Needs
According to Robb Vanderloop, co-owner and CFO of Vanderloop Equipment (VE), the biggest challenge the 3-store dealership faces in terms of relationships with manufacturers is keeping all the manufacturers happy. -
Future Succession Plans
In a flourishing, well-established business like Vanderloop Equipment (VE), there is always a question of who is next in line to take over.
Columns & Opinions
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Your Role in the Christmas Story – The New Beginning
A series at my church this month, “The Cradle of Glory,” had me pondering the role of the manger in the Christmas Story in ways I’d never before considered. Considering that our entire business at Lessiter Media centers on the equine and agriculture trades, deep thoughts about our audiences emerged during the lead-up to Christmas Eve. -
Servant Leadership: The Gift That Keeps Giving
How servant leadership benefits businesses and the humans who help them succeed. -
5 Reasons You Can’t Afford to Miss the January Precision Farming Dealer Summit
“We all have the same struggles, and it’s nice to be able to workshop things together as a cohesive unit." -
Revolutionizing Support Using Military-Style Logistics
In my experience with farm equipment dealerships, there seems to be little discussion about logistics, logistics planning or logistics support analysis, despite the immense pressure that dealerships and technicians face during planting and harvesting seasons.
Career Center
Open Job Positions
Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.
Want to list a job posting? Learn more here and contact Logan Fitch today.
2025 Precision Farming Dealer Summit
REGISTER FOR THE 2025 PRECISION FARMING DEALER SUMMIT
Join top precision farming equipment dealerships from around North America on January 6-7, 2025 in Louisville, Ky., for 2-days of unrivaled learning and networking during the 2025 Precision Farming Dealer Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
TRADES VALUES & TRENDS
Equipment Values Guide
Read the latest monthly equipment values guide, brought to you by IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.
Product Roundups
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Zero-Turn Mowers Product Roundup 2024
Check out the latest zero-turn mowers from some of the industry's leading suppliers. -
Debris & Material Handling Product Roundup 2024
Check out the latest debris & material handling products from some of the industry's leading suppliers.
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Supplier Spotlight 2024
Check out the latest from some of the industry's leading shortline suppliers.
Top Store Items
Electric Farm Machinery: Outlook Through 2027
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends
This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.
Chinese Tractor Market Analysis & Forecast
This online-exclusive report delivers an executive-level summary and expert analyses from Ag Equipment Intelligence’s veteran correspondents, researchers and forecasters. It is further supplemented by previously compiled research and reference material and also includes a new feature that automatically curates ongoing Chinese Farm Machinery content – as it occurs.
Cover Crop Adoption & Outlook by High-Production U.S. Farmers: Applications, Economics & Trends
This new report helps you identify the opportunities and challenges for your business by participating in one of the largest trends in all of American agriculture, cover crops. The online-exclusive report features original reporting and primary research data licensed from years of operational benchmarking surveys of growers compiled by No-Till Farmer and Cover Crop Strategies.