Data & Forecasts

Information on data, forecasts and business outlooks from equipment manufacturers, associations, USDA and other sources.

ARTICLES

DataPoint: Forage Harvester Sales

The percentage of dealers forecasting sales growth of 2% or more for forage harvesters rose to 8.5% for 2024, according to the latest Dealer Business Outlook & Trends report. This percentage peaked in the last 5 years when almost 14% of dealers were forecasting unit sales growth for 2021.
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AGCO Combine & Application Equipment Sales Down 30% in 1Q24

AGCO reported net sales of $2.9 billion for its first quarter, a decrease of 12% year-over-year. This was down 12% from over $3.3 billion in AGCO first quarter of 2023. Net sales from North America specifically brought in $730 million for the first quarter of 2024, down 21% from last year. AGCO reported that softer industry sales and lower end market demand were partially offset by positive pricing. Its most significant sales declines were in hay  equipment, mid-range tractor and combines.
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CNH Industrial Ag Sales Down in 1Q24

 CNH Industrial’s first quarter ag net sales were down 14% year-over-year to $3.4 billion, mainly due to lower industry demand and dealer inventory management. According to the earnings report released May 2, agriculture net sales for the quarter fell back to levels seen in the first quarter of 2022, though remained about ag net sales for the first quarters of 2020 and 2021.
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On the Record

Big Dealer Consolidation Continues in 2024

In this episode of On the Record, brought to you by Weasler Engineeringwe break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.
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Sponsored Content: Trade Values & Trends

Windrower Values Guide

This month's equipment value guide highlights Windrowers from Case IH, John Deere, Krone, MacDon, Massey Ferguson and New Holland All of the Windrowers included in the selection are model year 2021-2023 units and appeared in the Spring 2024 IronGuides Issue. For more detailed values use IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.
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DataPoint: Declining Early Orders

The percentage of dealers reporting declines in early orders of at least 1% reached 56% in 2024, according to the 2024 Farm Equipment Dealer Business Outlook & Trends report. This was the second year that this percentage increased, though it remains below levels seen for 2015 through 2018. It hit a 10-year low when 13% of dealers forecast early order declines for 2022.




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Layoffs to Hit CNH Industrial Wisconsin Plant

CNH Industrial plans to lay off more than 200 out of the 660 workers at its Racine, Wis., facility and is considering moving operations to Mexico, according to an April 16 statement from Wisconsin Senator Tammy Baldwin addressed to CNH Industrial CEO Scott Wine.



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2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

In early June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 11 key categories of dealership operations and support.

PRODUCTS

Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business (PDF)

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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2016 Big Dealer Report Cover

2016 Big Dealer Report (PDF)

$49.95

The "2016 Big Dealer Report" is a joint project of Ag Equipment Intelligence and the Machinery Advisory Consortium.  This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. For the purposes of this report, "Big Dealers" are considered those organizations that own and operate five or more farm equipment store locations throughout North America.  This report was initiated in 2009 and is updated annually in April.

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Cover

2015 AEI Dealer Business Outlook and Trends (PDF) - Farm Equipment Forecast

$49.95

Based on surveys from more than 300 North American dealers, not only does the 2015 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2015 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.

ORDER TODAY!

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2016 Dealer Business Outlook and Trends - Cover

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

$49.95

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.

ORDER TODAY!

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AEI-Cover-BusinessTrends-2017

2017 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

$49.95

Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.

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2018 AEI DBOT

2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

$299.00
Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis. View
2017 Big Dealer Report Cover

2017 Big Dealer Report (PDF)

$49.95

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.This report is updated annually in April.

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AEI-Cover-BusinessTrends-2017

2017 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

$49.95

Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.

View
2016 Big Dealer Report Cover

2016 Big Dealer Report

$49.95

The "2016 Big Dealer Report" is a joint project of Ag Equipment Intelligence and the Machinery Advisory Consortium.  This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. For the purposes of this report, "Big Dealers" are considered those organizations that own and operate five or more farm equipment store locations throughout North America.  This report was initiated in 2009 and is updated annually in April.

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