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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’
By Mike Lessiter posted on May 14, 2024 | Posted in Best Practices

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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New Diesel Engine Oil Development on Track for 2027

The New Category Development Team working with the American Petroleum Institute reports good progress on test procedures to produce new “C” and “F” category heavy-duty diesel engine oils
By Dan Crummett posted on April 18, 2024 | Posted in Product Innovations & Introductions

Oil marketer engine test labs are likely to get a lot noisier later this year as technicians there begin evaluating various new diesel engine oil formulations for a projected new category release in 2027.


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Big Dealer Consolidation Continues in 2024

Big Dealer Consolidation Continues in 2024

In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.

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