To The Point:
Selling to Multi-Generation Farm Operations
Dealers need to reach out to younger decision makers while nurturing existing relationships with older producers.
100 Years Later, Torgerson's LLC is Still All in the Family
Keeping this dealership as a family business for a century is a testament to uncommon leadership, a willingness to change and a commitment to working for the good of the entire company.
Hiawatha Implement's New Store
Combines Form with Function
To say that Larry Roeder and his wife Susan Sommers were thinking outside of the box when they designed and built the new Hiawatha Implement store in Hiawatha, Kan., would be an understatement. The new John Deere dealership combines decorative elements unlike any typically found in an equipment dealership with the utility of a high functioning facility aimed at improving the overall efficiency of the business.
Torgerson's New Shop Aims at Improving Service Metrics
If you were to ask any of Torgerson’s top management about the most important aspect of farm equipment retailing these days — those operations that, if not given particular attention, can spell dealership failure — to a person they’ll point directly at two things: turning used equipment and service and parts absorption rate.
Precision Farming Departments Require Ongoing Training
Thanks to the speed at which precision farming technology is advancing, continual education is necessary to keep dealerships on the cutting edge.
Corn Stover: A Beast of a Bale
While bales of stalks aren’t pretty, this Bt corn by-product is becoming attractive as a feedstock when hay supplies are short.
Technology for Profits:
Smart Uses for Smart Phones in the Dealership
Most dealer-principals and their salespeople use cell phones to speed up their communications and for customer convenience. But, what about cell phones for others in the dealership such as the service techs and the parts people?
Business of Selling:
Sales Responsibilities: Compensation Systems
In addition to hiring the right person and clarifying the requisite objectives, tasks and responsibilities of the sales staff, another critical responsibility of the modern day sales manager is to develop a cogent and lucid compensation system that is easy to understand and rewards overachievers for their performance.
How Much Corn Stover Can Be Removed Without Hurting the Soil?
Following research-based guidelines can protect the soil, while enhancing soil warm-up and nitrogen efficiency in no-tilled continuous corn, experts say.