Opinions & Columns

Dr. Jim Weber
Business of Selling

Replacing Non-Performers: Part 2

Once the non performers have been identified as outlined in last months column, the next step in improving the overall efficacy of a sales department in a modern day equipment dealership is to replace those under-performing order takers with existing or potential field marketers.
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From the Desk of Dave Kanicki

'Too Busy' to Be Recognized for Accomplishments

Following up with our Dealership of the Year nominations last week, I had the opportunity to speak with a couple of dozen dealers. The good news is that nearly every dealer I talked with is busy. The bad news is nearly every one of those dealers is too busy.
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George Russell
Planning for Profits

Benchmark Your Service Personnel Costs

The single biggest personnel cost in a farm equipment dealership is in the service department. Of course, most dealerships will have more personnel in service than other departments. But if this cost is more than 20% of your service revenues, you need to closely examine it to determine if some things are out of line.
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Dr. Jim Weber
Business of Selling

Replacing Non Performers

As the dark clouds of the gathering storm begin to overshadow the prevailing economic prosperity, equipment dealers would be wise and prudent to assess the long-term efficacy of their existing sales force. Rather than wait until the next market downturn, why not take this opportunity to get ahead of the economic curve and purge your sales staff of any and all malcontents and misanthropes?
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Dr. Jim Weber
Business of Selling

Record Farm Income and Impending Dealership Failure

When the final count for 2010 is complete, the amount of harvested corn could be an all time record; and at a minimum, the recent harvest should rank in the top five years of harvested corn with the other top five years coming from the preceding four years. With five years of record production, one would expect supplies to be high, and demand to be slowing. But just the opposite is occurring.
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